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Sabtu, 26 November 2011
Will Smartphones End the American Love Affair with the Automobile?
The iPhone 5 -- its design as alluring as a new Corvette?
American youth on the whole are simply not as enthralled with the automobile as kids from previous generations. That doesn't mean that there are not young people who love automobiles, new, used, and classic. But the numbers are not large, and that should worry the auto hobby in general, including those collectors with cars that some day will have to be sold.
But then there is the iPhone, seemingly more important than a drivers' license to more than a few teenagers. Why smartphones? Yesterday my son-in-law lost his, as he placed it on the top of a car that I drove off in to get motor oil at Pep-Boys! He just simply called to report it lost and claim insurance for the loss. Today a new phone will be in the mail to him.
Somehow, for these new generation of kids smartphones -- and other mobile devices -- convey status. Like my chronograph watch. The iPhone offers freedom and social reach, but does it really do that like a car? Can you really get away from your parents by using a smartphone? Can you foster a meaningful relationship by communicating electronically the way you can talk to someone in the front seat of a car or during a road trip?
One survey suggests that 46 percent of young people 18 to 24 prefer access to the internet rather than access to their own car. In 1978, 50% of 16 year olds obtained their first drivers' license; in 2008, only 30% did the same.
What this means is that cars increasingly need to come with innovative electrical gadgets, or with communicaton technologies built in. Whoever comes up with a killer app adaptable to the car will further a revolution that goes well beyond hybrid or electric propulsion.
Jumat, 25 November 2011
When Life Ends Far Too Soon -- Recent Accidents in the Dayton, Ohio Area
Plenty can be said about young people whose lives end too soon because of an auto accident. A few weeks ago, two Chinese students died on a weekend evening in the suburbs -- they were 18 and 19 years old. According to one source, the car they were traveling in down Mad River Road was going at least 70 in a 40 zone. The older student had just purchased an Eclipse, and then had it hopped up at a speed shop. Near the corner of Jenny Lane and Mad River the car hit a tree, and burned. The bodies of the students so severely that there can be no determination if alcohol was involved in the crash.
Kamis, 24 November 2011
Consumer Reports :- Audi A6 on the Top
Lexus IS F Circuit Club
Selasa, 22 November 2011
2013 Lexus GS 250 in Guangzhou
2012 Porsche 911 Carrera S
Images Credit :- autoblog
Senin, 21 November 2011
Chevy OK Used Cars and Louis Chevrolet's Signature
Hi folks -- when I was a kid I always noticed the OK used car signs at the dealers' lots. But where did the OK logo come from? I recently saw an ad from 1918 for an American Motors Corporation "American Six." Louis Chevrolet was the Vice President and Chief Engineer of this company, and on the inside dash of each car Chevrolet signed in his own had "O.K. Chevrolet." As the ad copy went on to explain, "Louis Chevrolet's O.K. is a sure guarantee of the sterling qualities that set the AMERICAN SIX apart from other cars."
Minggu, 20 November 2011
The Evolution of the Jordan Playboy Advertising Copy
Hi folks -- when I dealt with the importance of Ned Jordan and the Jordan Playboy "Somewhere West of Laramie" ad of 1923, it seems that this copy popped out of nowhere and had little or no antecedents. That is patently false, as Ned Jordan gradually shaped and reshaped his words until the now-famous ad appeared. ONE MIGHT ARGUE THAT THE REAL SHIFT THAT TOOK PLACE IS AS MUCH IN THE IMAGE AS IN THE WORDS -- THAT THE IMAGE EVOKES A SENSE OF MYSTERY AND POWER ABSENT FROM PREVIOUS ADS. Note above Jordan ads, and how the static gives way to the dynamic.
a 1922 ad copy for the Playboy:
A spirited companion for a wonderful girl and a wonderful boy.
It's a shame to call kit a roadster. So full is this brawny,
graceful thing of the vigor of boyhood and morning.
It carries two passengers with a cockpit-swanky seat behind.
It revels along with the wandering wind and roars like a Caproni
biplane. It's a car fora man's man -- that's certain.
Or for the girl who loves the out-of-doors.
It's true -- there's some of the twang of that rare old English ale
that was brewed from the smiles of youth and of old boxing gloves.
How did we happen to think of it?
Why a girl who can swim and paddle and shoot described it to a
boy who loves the roar of the cut-out.
We built one and slipped it away from the quiet zone.
And stepped on it.
And the dogs barked.
And the boys stopped to cheer.
And the people we passed stopped and looked back.
And we were boys again.
The Playboy will be built in limited numbers -- frankly because we
love to do it.
From 1918 ad for the Jordan Sport Marine
The Jordan Sport Marine is the first completely equipped motor car ever offered as a stock model by a manufacturer. It is a custom made car at a stock car price.
The new continental motor, introduced by Jordan, eliminates vibration, accentuates speed, increases power and affords a degree of economy and smoothness that is far in advance of the times. The aluminum body is fifty pounds lighter, free from rumbles and ripples and takes that beautiful velvety finish.
Two optional colors, Briarcliff green and Liberty Blue. Upholstered in special hand buffed, genuine leather, with velvet tonneau rug. Rim wind sport clack and tonneau light empancelled in Honduras mahogany.
Because of its completeness, its ultra comfort, its smartness, the Sport Marine is essentially a woman's car.
It is fashionably low with five 32x4 wire wheels and five Silvertown Cord Tires, special gear ratio, sport windshield, taileored top, traffic bumper, motometer, Macbeth green visor lenses and Lin-Rhubber on running boards as standard equipment. Curtains open with the doors.
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The Most "Bizzaro" automobile anti-theft device ever -- the Bosco "Rubber Man"
As some of you know, I am working on a history of auto theft entitled "Stealing Cars." At night, while watching TV, I love to read auto history material, and especially like the old publications of Floyd Clymer. Last evening I found this description of a rubber man in a Floyd Clymer Auto History Scrapbook published in 1947:
Perhaps the most bizarre, and in retrospect, humorous countermeasure was the Bosco "Collapsible Rubber Driver." Made in Akron, Ohio, ad copy for the rubber man claimed that: "locks may be picked or jimmied. Cars may be stolen in spite of them. But no thief ever attempted to steal a car with a man at the wheel. [It] is so lifelike and terrifying, that nobody a foot away can tell it isn't a real, live man. When Not in use, this marvelous device is simply deflated and put under the seat."[i]
[i] Floyd Clymer, Historical Scrapbook No. 4 (Los Angeles: Clymer, 1947), p. 162.
Sabtu, 19 November 2011
Lotus Esprit V8 Lego New Lotus Project
Jumat, 18 November 2011
Volkswagen eT Electric Delivery VAN
Audi A1 Sport-Back Five Door
Stealing Cars: Data from May-July, 1924, from Buffalo, NY
Make of Motor Vehicle Number Reported Stolen, May 15 to July 15, 1924
Auburn --2
Buick--26
Cadillac--5
Chevrolet--61
Chalmers--1
Chandler--1
Cole --2
Dodge --8
Dort--1
Durant-4
Elcar--1
Essex--1
Ford --172
Franklin--3
Gardner--1
Haynes--4
Holmes--2
Hudson--7
Hupmobile--1
Jewett--2
Jordan--5
Marmon--3
Maxwell--5
Moon--1
Nash--7
Oakland--3
Oldsmobile--3
Overland--15
Packard--2
Paige--1
Peerless--2
Star--1
Stearns-Knight--2
Studebaker--10
Velie--2
Wills St. Claire--5
Willys Knight--5
[i] “Automobile Record Book for 1924,” Buffalo New York, in possession of author.